Logos like the Nike swoosh and the McDonald's golden arches are immediately recognizable to customers. But logos aren't just important to large corporations--all sizes and types of businesses need professional, recognizable logos. Your business needs a logo that can speak for itself. Here are three reasons you need a professionally designed logo.
Convey Your Company's Image
Your logo may be the first thing a customer notices about your business. Therefore, it is necessary to consider what information your logo will convey. Your logo's design should be both simple and professional. You don't want to confuse customers with too many images. Likewise, logos not designed by a professional can project the image of an amateur company.
Professional Knowledge
Graphic design professionals are very knowledgeable about the factors that go into creating a great logo. For example, a logo's color can say a lot about your business. Red logos are usually associated with active, aggressive brands. The majority of logos are blue, which may be because blue gives customers a sense of calmness and stability. Graphic design professionals know how to match your type of business with the correct logo color. They also consider factors such as shape and font size and style.
Consistent Branding
Logos play an important part in your branding strategy. How you choose to brand your company will depend on factors such as the type of business and the customers you want to reach. Your logo should be consistent across all of your print and online marketing materials, including your business cards, website, social media, flyers, and print and online advertisements. Having a consistent image, including logo, is a vital part of your company's brand.
Xandr Creatives can help your business create a memorable logo, as well as a comprehensive branding package. Contact us today to find out how.
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