Getting the Perfect Photography / Video for Your Real Estate Website

You can write the best content in the world, have all the best information on your site, and people still may not be satisfied. The bottom line is that as important as quality written content is, a few superb images and videos can show potential buyers something that they couldn't get from a paragraph of text. No matter how good your copywriter is, an important part of your website is its visual elements. In terms of real estate, this usually comes down to good photos and videos of the property that's for sale. 

Hire a Pro, Don't Just Use Your Smartphone

Smartphone cameras are great for capturing a quick picture of a night out with friends, but they don't cut it when it comes to professional photography. Plus, unless you're a trained photographer, you probably don't have to skills to showcase your properties the right way. A professional photographer will be able to look at the property in a different way and be able to capture it correctly. 

Professional photographers know how to handle difficult lighting situations, odd colors, and they possess the skills to make a room look the best it possibly can. Professional photography can make even an amazing-looking home easier to sell. 

3D Virtual Tours Can be a Great Supplement to Photos

A virtual tour may seem over the top, but that simply isn't the case. Many real estate websites have it and more people expect it now. A 3D virtual tour can allow the buyer to see multiple angles of a room and zoom in and out to really get a sense of the property. A 3D tour is a great alternative to an in-person walk through, and it can help buyers decide what's worth pursuing and what's not. 

Video What Photos Can't Show

As good as pictures are at showcasing a house, they still have some downsides. That's where video comes in. It can show people what photos can't. Video is a highly effective marketing technique for in the real estate industry. According to Inman, 85 percent of buyers and sellers would rather work with an agent using videos, emails utilizing videos doubles the click-through rate and reduces opt outs, and home listings with video get four times as many inquiries as properties listed without. While it might seem like a lot to start adding video to your website, with statistics like that, you may want to reconsider. 

If you're unsure of how to get quality visual content on your website, reach out to Xandr Creatives for professional photo and video services.