A Start-Up's Most Important Marketing Campaign

 You're thinking of launching a start-up. You've outlined your business plan, secured funding and found the perfect location. Opening day is months away. Why should you worry about marketing right now? You've got plenty of time to pull together a great campaign, right? Let me tell you why that's not the path to success. In fact, it may very well be a path to destruction. Don't self-destruct. Here's why you need to hire a marketing team for your business start-up.

Attention To Detail: Every entrepreneur is familiar with the old adage, "fail to plan means plan to fail". Anyone interested in a start-up has probably visited the Small Business Administration's (SBA) website and seen their "10 Steps to Starting a Business". In addition to the SBA list, there are dozens of other tasks that need to be performed. Many are time critical. A marketing strategy is just one detail among many. Chances are, your strength is not in marketing. Why not pay attention to what you do best, your business, and let the advertising professionals do what they do best, create a winning campaign for your new business?

First Year Growth: Getting off the ground and seeing record growth is the only way to succeed in any competitive business climate. Revenue forecasters predict that today's start-ups should see 120% revenue growth during the first 12 months. Things slow down to 83% in the second year and 60% during the third year. A start-up's first year marketing strategy is the most important campaign a business will ever launch.

Achieving 1st Year Numbers: How is it that start-ups achieve such phenomenal growth in their first year? Adaptive models that launch early, with strategies designed to create customer feedback opportunities, allow start-ups to polish out the rough spots. Marketing is more than just a business communicating information to a consumer audience. Today's consumer wants to engage in the experience of talking back. Start-ups who adopted this method claimed growth as high as 3000%.
Invest in a full-service agency with the talent to design a marketing scheme that will brand your product or service professionally. Your first year is the most important year. Don't fall behind before you're even out of the starting gate.