5 Important Benefits of Digital Marketing for Your Startup

The success of virtually every business depends on its marketing. This is especially true for startups that struggle with the question of how to let the world know they exist. The marketing umbrella covers advertising, public relations, branding and sales. In today's world, the most effective form of marketing is digital marketing. Here are 5 important benefits of digital marketing for startup ventures:

1. You can connect with prospective customers where they are.

The key to any marketing effort is to reach out to customers where they are. In today's world, 80 percent of consumers begin their search for products and services online; and 60 percent of searches are made from mobile devices.

2. You can reach out to targeted audiences.

Unlike many offline marketing tactics like television and print advertising, digital marketing channels enable you to target your marketing content through the use of keywords, targeted social media posts, and location-based search marketing.

3. You can achieve a higher return on investment (ROI) from your marketing campaigns.

ROI is especially important to the startup business - there is often little margin for error. Smart Insights reported that 76 percent of retail marketing executives said their digital marketing efforts yielded higher ROI than their offline marketing.

4. You can provide real-time customer service.

An element of marketing that new businesses frequently overlook is customer service. In the digital realm, even the smallest of businesses can offer customer service that is much more timely than the "I'll get back to you as soon as possible" promise at the end of your voice-mail greeting. And today's customer expects a prompt reply.

5. Digital marketing is essential to becoming, and staying competitive.

If none of the previous benefits convinced you of how important digital marketing is, the fact that it's essential to your becoming and staying competitive should do the trick. Staying competitive means staying relevant, and nothing makes and keeps you relevant like maintaining an online marketing presence.

To succeed in business today, you need an online presence. Xandr Creatives can help you with that.