While it was once said that "content is king", it's not the only dominant force in the digital marketing realm anymore. And although content is still just as vital and influential as ever, we are seeing a huge surge in video marketing. Why? For many reasons, all of which help a business thrive. If you plan to start using more video in your marketing efforts this year, familiarize yourself with the five ways your business and brand will thrive when you start integrating it into your digital marketing strategy.
1. Video is a Trust Building Tool: Without trust, you cannot convert followers into paying customers. And without paying customers, your business fails to exist. Video is one of the most effective ways to bridge the gap between company and consumer and build lasting trust. Video, when done right, is informative and engaging while igniting an emotional response. You can use video to tell your target audience virtually anything. But whatever you are telling them, you want to do it in a way that garners their attention, respect, and trust, instead of treating the video like another sales pitch.
2. Video Promotes More Social Shares: Video is tremendously helpful in strengthening your social media presence because video can be shared easily across all platforms. Social media sites like Facebook have made it seamless for its users to view videos and then instantly share those videos with their friends and followers. And YouTube, one of the original social networks and a platform designed specifically for video viewership, still remains the second most popular social network today. In order for you to create a video that your followers will share, the video absolutely must be entertaining. Humans pay more attention to their emotions and less attention to facts or statistics. You can convert followers to repeat customers by attracting their hearts, not their heads. Video is one of the easiest and most effective ways to do this.
3. Video is a Friend of Mobile Devices: People don't watch videos on their laptop or other device the way they watch videos on their smartphone. In fact, in the last couple years, video views on mobile devices have skyrocketed 400%. The added appeal of creating videos that format perfectly for mobile devices is that one study revealed smartphone users felt a greater personal connection to a brand when they watched the brand's video on their phone rather than on television.
4. Video Attracts The Attention of The Laziest Consumer: There isn't a whole lot a person has to do to view a video. There is virtually no effort involved, just keep your eyes open and stare at the mobile device in front of you. Unlike written content, video engages even the laziest consumers. You have a better chance at attracting this target audience when you produce informative, entertaining videos that naturally garner their attention, rather than requires them to read.
5. Video Allows You to Explain Literally Anything: People love videos because they aren't just entertaining, but informative. In fact, this explosive combination is so wildly popular that the term "infotainment" is now used to describe the effective component needed to make videos. If you want your target audience to understand more about your company or the people who work in it or the products and services you offer, there is no better way to do that than with video. Just make sure you to it in a manner that is both entertaining and has valuable, resourceful information included.
Want to learn more about the benefits that video has to offer? Keep reading our blog posts or get a hold of us today!
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